DNA Media are extremely proud to be named as the Preferred Supplier Nationally for Vehicle Signage for Pedders Suspension & Brakes for the Rollout of their new Branding. DNA provided the first three vehicle wraps of the new branding to a Mitsubishi Triton, Ford Ranger and Mercedes X-Class that were all presented at Pedders National Conference in Queensland. The new logo and positioning reflect an important shift for the Pedders group across its store locations. Pedders is an Australian icon in the undercar industry and DNA look forward to providing Pedders with the same exceptional quality and service that Pedders provide to their clients.
DNA REcognised as Foodworks supplier!
DNA Media are excited and proud to announce that we have now been recognised as a Recommended National Supplier of both Internal & External Signage for Foodworks.
Australian United Retailers Limited (AURL) is an independent retail supermarket group trading under the "FoodWorks" brand.
FoodWorks came about following the merger of the FoodWorks Supermarket Group Ltd (FSG) and Australian United Retailers (AUR) in November 2004 in response to rapid industry consolidation and increased competition.
Foundation members of FoodWorks were originally AUR, Foodstore, FoodWorks, Buy Rite, Cut Price, 727, Rite-Way, Food-Rite, Tuckerbag and Food-Way proprietors.
The Company now has over 500 supermarkets, food and convenience stores spanning seven states and territories nationally with over 370 of these operating under the FoodWorks brand. Our stores are clearly visible by the fresh orange and green logo design and signage.
The past two years has seen the brand go from strength to strength, becoming Australia's largest truly independent supermarket group supporting $2 billion in annual sales.
Today, FoodWorks prides itself on its fresh, contemporary approach to retail whilst still retaining a friendly, community-focused relationship with its customers.
Unlike any other supermarket brand in Australia, every store in FoodWorks is different and each have a strong sense of independence, which gives them full flexibility to tailor their store to their local community’s needs.
DNA look forward to this being a long and positive relationship.
Stay tuned for more updates and photos as we complete the branding for more Foodworks retail stores.
Tips for Signage
DNA Media has created a “quick step” guide for your business’s signage requirements.
Some of the biggest mistakes in retail and business signage is the lack of signage, the lack of personality in the signage and the confusing messages they often convey to clients and potential customers.
Signage should be front and centre when you, for example, are creating a window display or a product display. You don’t want them guessing as to what you’re trying to sell. Good retail signage tells customers what or why they are looking at a selection of merchandise or specific services on offer.
A great retail sign has to capture the customer’s interest enough to be a “call to action”…..just as an enticing email subject line gets someone to open it; a great headline in a newspaper gets someone to read it or a striking magazine cover makes somebody buy it.
Here are some tips to create compelling retail signage:
Be short and to the point. Customers are in a hurry; respect that. Bold signage with a message.
Clear signage without too many fonts. Clear font characters without multiple colours are a safe option. Let the customers or clients attention first gravitate to your message and then to your product. If customers can’t quickly read the sign they’ll move on. Remember a lot of the customers with disposable income are ‘baby boomers” so smaller signs are often not attracting customers as they are harder to read.
Use the words You and Yours. Customers buy when they start visualising themselves using your products. One way to help with window signage is to incorporate the words you and yours.
Less is still more. People are shortening text messages down to a couple of words, couple of initials, or a single emoticon. We are all getting used to short, succinct messages. Make sure your advertising message or company slogan reflects your core message or sales pitch.
Be creative in your design. Customers and clients will appreciate the effort of being creative in your design or adding an element of difference to your signage whether it be humour, creative design or an unusual message.
It’s fun to have a new sign on the top of a window display that you feel is perfect …..until you notice it is too faint to be seen through your tinted window, or the font is too small to be seen by cars going 50 kilometres an hour. If you are on a busy street, have a friend drive by and tell you whether your sign is legible or what your sales pitch was about. It will certainly help in re-evaluating your next sales campaign.
Seek professional help. We’ve seen so many “do-it-yourself” signage projects go terribly wrong. DNA Media provide free-quotes for your signage needs and offer valuable advice in the initial set-up phase.
Creating memorable signs that sell your merchandise or identify you as a brand is one of the more creative and fun aspects of retailing. Utilise the tips above to create signage that not only engages your customers but also sets your brand and service apart.